What’s it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? This module takes you through all the basics, helps you set your marketing objectives, how to connect with the customer and helps you understand digital marketing in the AI world

Unleash the power of digital marketing in the era of Artificial Intelligence (AI). You’ll dive into key concepts, explore digital channels, and discover how to use AI tools to gain industry insights and develop clear marketing objectives. You will also gain a 360-view of your customers and learn how to connect more effectively throughout the buyer journey.

Digital marketing is fascinating and powerful because it’s person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do. This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the ability to see what works.

Master the art of content marketing using a persona-focused and data-driven approach. From content creation to curation, you will learn how to amplify your impact, extend value, and measure the successes of your content marketing using AI-powered insights.

It’s not just social media marketing it’s a big, warm, pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

Find the right social platforms for your business and learn tactics to grow and engage your target audience. Know how to create powerful paid social campaigns and extract data from analytics to elevate your social commerce strategy to drive sales.

You must be found. Which means you must make yourself found. Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like’.

Search Engine Marketing is about getting on that first Google page or SERP and staying there!. Learn how to be strategic in your SEO from keyword research to technical, on-page, and off-page optimization. Measure SEO success using key metrics (keyword rankings, organic traffic and website conversions) and understand how AI is transforming search engine marketing.

Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

Use PPC advertising to capture high-intent consumers searching for products or services like yours. Master the art of budgeting, strategic bidding, and compelling ad creation and tap into the potential of YouTube and display ads with new AI features and campaign types.

Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important – but do it right so that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency. And let’s not forget the all important regulatory stuff.

Your email list is one of your most powerful assets. Explore key tools and techniques enabling you to unlock the power of automation to streamline your email campaigns. Learn how to optimize your campaigns, from subject lines to layout and know how to overcome delivery challenges.

Successful marketers know that professional skills are just as important as technical skills. In this module, you will learn project management techniques, apply agile thinking, enhance creativity, and sharpen your strategic thinking along with practical skills such as problem-solving and time management.

You’ll learn via this module the seven-step Framework for managing projects, how to apply the Agile Concept of the “MVP”, how to remove barriers to creativity, how to use the “Test and learn” approach and so much more…

QWhat makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight – and insight is power.

Understand the critical role the buyer’s journey and user experience (UX) play in shaping effective websites. Build seamless customer interactions and drive e-commerce success with an effective customer service solution. Use the right metrics to track, and measure activity and optimize website performance

Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. And we also cover the legal stuff because with that thrilling, addictive power comes responsibility.

Use GA4 to maximise the insights from your marketing data while understanding best practices for data collection, consent, and privacy. Learn to set up and configure GA4, using AI-enhanced features to analyze performance and customer conversion journeys, and effectively monitor digital campaigns

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high-performance sports car round and round in circles on your way to the corner shop. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

Learn how to plan and execute a winning digital marketing strategy. Conduct research to guide channel choice, messaging, and personas, set objectives and KPIs, devise a budget and devise a creative strategy that engages your audience.